Training and facilitation
Identifying key messages and communicating them clearly, simply and without unnecessary jargon is a challenge for many scientists. Through mentoring and training workshops, WRENmedia encourages and enables researchers to go beyond their traditional means of communication in order to better communicate their messages, and work more closely with the media to effectively disseminate their findings. In the field of rural development and science reporting, WRENmedia also provides capacity strengthening for southern print and
radio journalists, which has enabled us to build up a cadre of writers and broadcasters who are enthused and motivated to report on agricultural science and related issues.
Tension, misunderstanding and a lack of respect between scientists and journalists hampers effective and accurate reporting of science in many parts of the world,
not least in sub-Saharan Africa. This has contributed to widespread mistrust of scientific solutions, which frequently pervades the higher echelons of government as well as the wider public. Through joint workshops for scientists and journalists, WRENmedia encourages the two sides to understand each other and work together to improve science communication.
With over two decades of working with science journalists and other communication professionals across the developing world, WRENmedia has the diversity of experience to organise and facilitate workshops and event sessions. From a single session to an entire event, we have the skills to provide communications advice on the structure of the event programme and sessions, event facilitation and, if required, provide an overview report to capture the main points of discussion and the way forward.