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Feeding the next generation

Updated: Oct 24, 2022

In 2010, the SUN Movement was launched to support national leadership to scale up nutrition for the world’s poorest populations. The SUN Business Network (SBN) supports the SUN Movement and SUN countries by brokering partnerships and collaboration between business and all actors on nutrition at the national, regional and global level.

Soupah Limited, a food processing company located in the heart of Oyo State, Nigeria, was founded by Ifeoluwa Olatayo in 2016.© SBN & Olabode Olaoluwa

Highlighting successes

In May 2020, WRENmedia was contracted to develop and implement a communications plan to support SBN with their virtual SUN Pitch Competition, including the creation of eye-catching communication products to: raise awareness of the event and generate a positive buzz; increase online attendance; ensure sponsor visibility; and share post-event successes. These included a 40-page ‘Pitchbook’ to outline the background and aims of the competition, and introduce the finalists and their nutrition businesses in a bright and professional format, and colourful infographics and banners for use on social media.

After the success of the Pitch Competition, SBN asked for further communications support in 2021 and 2022. This work included the design of a global report on the impact of COVID-19 on SMEs, as well as four country reports and accompanying social media banners and posts. To support further Pitch Competitions, we designed roll up banners and a backdrop for the 2021 SBN Kenya Pitch Competition, and edited and designed a national SUN Pitch Competition Guidebook. In addition, we worked with SBN on the writing, editing and design of their 2020 annual report, and the writing and editing of country-specific content for a new website.

To identify lessons learned and share best practices from across their network, WRENmedia wrote, edited and designed a series of 30 eye-catching stories to document how SBN members and SBN-led initiatives were contributing to improved nutrition. Through close collaboration with our network of correspondents, WRENmedia interviewed stakeholders to draft and then refine each story and provide quotes from beneficiaries and those involved in implementing the initiatives. As well as designing 30 individual stand-alone case studies, these were also compiled into four thematic books – on gender, innovation, resilience, and strategic partnerships – as well as one overall 136-page compendium.

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