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Enhancing engagement

Since April 2019, WRENmedia has been working with the International Center for Agricultural Research in the Dry Areas (ICARDA) to support the Center in producing quality communication outputs for its research projects. Our assistance has included editing and design of scientific papers, reports and posters, often to tight deadlines.


Cover of the ICARDA Annual Report


This year, WRENmedia was delighted to design the Center’s 2021 Annual Report and latest financial statements, having completed them in 2021 as well. We have also edited and laid out reports and policy briefs on a wide variety of topics, including on sustainable rangeland management in Tunisia, dietary changes in Asia, sub-Saharan Africa and North Africa, livestock market development in Ethiopia, and the future of wheat research and production in sub-Saharan Africa.


Leveraging multiple channels


To optimise awareness of ICARDA’s research findings, WRENmedia has also provided a diversity of print and online outputs to enhance engagement with ICARDA’s various reports. For example, WRENmedia edited and designed the report, Restoration of degraded land for food security and poverty reduction in East Africa and the Sahel: taking successes in land restoration to scale, which was launched at the UNCCD COP14 in New Delhi, India, on 2 September 2019. To provide further promotion of the report, WRENmedia also wrote and designed a four-page brief, wrote an accompanying blog to highlight key findings, and produced a social media toolkit with photo banners and infographics to increase online engagement around the launch.

“Wow!! These look incredible! This is the first toolkit I have contributed to. Thank you for your perseverance and creativity!” – Leigh Ann Winowiecki, co-author of the land restoration report.


Translating the outputs


With interventions across 50 countries – from Bangladesh in South Asia to Morocco in North Africa – ICARDA often needs to translate outputs into different languages. WRENmedia has assisted ICARDA in the French translation and editing of their research briefs.


If you would like to use our editing and/or design services for your next report or policy brief please contact us here: post@wrenmedia.co.uk

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