A year in review
Updated: Jan 9, 2020
Another busy 12 months have passed by at WRENmedia and we are excited to have begun working with some new clients. The team also undertook productive trips to Bali, Kenya, the Netherlands and Ghana. We said goodbye to a few team members, but welcomed Toby to the team and Olivia back from maternity leave.
We continued in our role as executive editors of CTA's flagship magazine, Spore, working with a network of correspondents to produce agribusiness articles, and attending international events, including the Africa Green Revolution Forum held this year in Ghana, and the Global Climate-smart Agriculture Conference in Bali, to source interviews and stories for the magazine, and provide coverage of the events through social media campaigns. Managing the social media accounts for Spore this year, we have more than doubled Twitter followers from 2,200 to 4,730, and Facebook followers from 1,900 to 3,476.
Sadly, production of the magazine is coming to an end after 34 years. We will greatly miss working on this important publication.
International Development Research Centre (IDRC)
At the start of 2019, WRENmedia was contracted by IDRC to implement a communications and public relations strategy for the second phase of the Cultivate Africa’s Future (CultiAF) programme after the success of working with them in the first phase. As part of the strategy, WRENmedia updated the branding of the CultiAF communications outputs, and edited and designed a programme banner, brochure and nine project profiles. Susanna and Sophie also travelled to Nairobi in May to provide a communications training workshop to the CultiAF research teams.
Agricultural Policy Research in Africa (APRA)
We’ve been busy again this year with our ongoing communication support to APRA, which includes producing weekly blogs for the APRA website to showcase their field research, posting regular news items, and running the Twitter and Facebook social media accounts. A number of working papers have been finalised and put into design and more than nine APRA shorter briefs have been produced for publishing. Strategic advice on APRA’s communication and engagement activities has included working with teams on country level engagement strategies and organising sessions for the recent 2019 annual review meeting held in Kenya.
International Center for Agricultural Research in the Dry Areas (ICARDA)
In April, we were approached by ICARDA to provide writing, editing, proof reading and design support to help them produce quality communication outputs for their projects and research. As just one example, we edited and designed the technical report for a project funded by the European Union and the International Fund for Agricultural Development, wrote and designed a short policy brief, and produced a blog, infographics and a social media toolkit for the report’s launch.
The start of 2020 also looks exciting, with writing and editing services lined up for new clients – ACED-Benin and AWARD. We will also continue to support long-term clients, including the Royal Tropical Institute, the International Potash Institute and the Technical Centre for Agricultural and Rural Cooperation. If you have a project that would benefit from our communication services, don’t hesitate to get in touch with us.