Extending the impact and visibility of research
Many research projects generate valuable insights, but once the final report is written, visibility and engagement often drop away. At the same time, much of their real influence happens behind the scenes – shaping conversations, informing decisions, and building partnerships that are not always easy to capture.
WRENmedia helps research teams sustain and communicate the impact of their work – making it easier for key audiences, including funders and partners, to see and engage with results.
Where we typically support
Showcasing impact for donors and key audiences
Funders and partners want to see how research leads to meaningful outcomes. We help teams present results clearly – showing evidence of change, influence, and the value of their work.
How we support
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Developing clear narratives and visually engaging content (including reports, infographics, and posters) to communicate impact clearly and effectively
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Drawing out and articulating evidence of uptake, partnerships, and influence
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Creating summary materials that demonstrate impact across projects or themes
Examples:
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Cultivate Africa's Future (CultiAF) synthesis report – developed a visually striking synthesis report and supporting briefs (EN/FR) to communicate programme-level impact to funders and partners
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Livestock Emergency Guidelines and Standards (LEGS) impact report – captured and presented two decades of programme impact in a clear, structured narrative
3. African Women in Agricultural Research and Development (AWARD) programme report – developed bilingual profiles and thematic content highlighting researcher impact and programme outcomes
4. Technical Centre for Agricultural and Rural Cooperation (CTA) legacy report – documented and communicated long-term institutional impact for donor audiences
5. Vijabiz success stories – produced a bilingual impact report showcasing real-world outcomes through entrepreneur stories
6. SUN Business Network (SBN) agribusiness report – developed visual storytelling content to communicate the engagement and nutrition outcomes of agri-enterprises
Making research usable beyond the report
Too often, research findings remain locked in long reports or technical documents. We help teams translate their work into content that continues to inform and engage.
How we support
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Synthesising reports into concise, policy-relevant outputs
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Identifying and sharpening key messages for target audiences
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Developing adaptable content: briefs, blogs, media articles, and social content
Examples:
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KIT learning brief – synthesised findings from multiple studies into a clear, accessible brief, translating complex methodology into practical guidance for sector-wide application
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KIT policy brief – developed a concise, policy-facing brief providing actionable guidance for companies on addressing child labour risks and income gaps in global value chains
3. Agricultural Policy Research in Africa (APRA) policy brief – translated longitudinal research into clear policy recommendations, highlighting pathways to more inclusive smallholder agricultural commercialisation
4. APRA blog – translated multi-study research into an accessible, narrative blog highlighting key insights and implications for agricultural policy and practice
5. Catalyzing Change for Healthy and Sustainable Food Systems (CCHeFS) media article – supported the development of an externally published article translating research insights into an accessible narrative for wider public and policy audiences
6. CCHeFS LinkedIn carousel – adapted research findings into short-form, visually engaging content to highlight key messages and extend reach beyond formal publications
Making influence visible
Research impact often happens gradually – through conversations, partnerships, and influence on decision-making – before it leads to visible policy or systems change. We help teams identify and communicate these less visible contributions, showing how research helps shape real-world decisions over time.
How we support
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Identifying and documenting outcomes such as policy engagement, partnerships, and stakeholder influence
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Developing clear narratives that show how research informs decisions and contributes to change
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Capturing insights from meetings, events, and discussions to support ongoing learning and evidence of impact
Examples:
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CCHeFS programme support – developed content and outputs that communicate how research contributes to policy discussions and decision-making, beyond formal publications
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Workshops and dissemination events (multiple programmes) – captured and synthesised key insights from discussions and presentations to support ongoing learning and demonstrate engagement and influence
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CGIAR Regional Scaling Hub launch – supported media coverage across national broadcasters and international platforms, increasing visibility of the initiative and its role in scaling agricultural innovation
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AWARD One Planet Fellowship – targeted media engagement resulting in coverage across 12+ outlets, helping raise the profile of African researchers and strengthen programme visibility among key audiences
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AWARD Gender Responsive Agriculture Systems Policy (GRASP) Fellowship – contributed to securing 40+ media stories across African and regional platforms, amplifying the influence of women policymakers and extending the reach of programme insights
Looking to extend the impact of your research? Get in touch to explore how WRENmedia can support your communications: post@wrenmedia.co.uk