Coverage for the issues you care about
To promote mainstream media coverage of specific development issues, WRENmedia has been commissioned in recent years by the Technical Centre for Agricultural and Rural Cooperation (CTA), the Future Agricultures Consortium (FAC) and the African Women in Agricultural Research and Development (AWARD) programme to organise a series of media competitions. Through these competitions, African journalists submitted reports on subjects that included women in science and ICTs for development. Winners were funded to attend international conferences, facilitating further reporting, boosting their skills and knowledge and leading to increased and improved coverage of the issues.
WRENmedia has also provided conference coverage services to a number of clients including Bioversity International, CTA and FAC, through writing daily highlights reports, interviewing key speakers, and synthesising lessons and opinions from discussions and plenary sessions. Often, we coordinate our coverage using a team of local, southern correspondents in order to maximise the outputs, such as for an International Potash Institute (IPI) conference in Ethiopia in November 2015, and for an International Development Research Centre (IDRC) one-day conference in Nairobi in September 2016.
Strengthening and targeting your message
Whether you seek to inform or influence policymakers, practitioners or donors, WRENmedia uses the right format to disseminate your message and to make it memorable. Since 2015-16, we have been working on a series of ‘Voices from the field’ which has been produced in print, audio and video formats for the Global Alliance for Livestock Veterinary Medicines (GALVmed) to raise awareness of the vital work they do in livestock health.
Choosing the right photo to reinforce a written message is another service we offer; CTA’s latest annual report and other key publications feature images carefully selected by us from agencies worldwide to achieve the greatest visual impact. And, over the last three years, we have worked on behalf of numerous organisations, including CABI, the International Maize and Wheat Improvement Center (CIMMYT), IDRC, and the International Livestock Research Institute (ILRI) to help them communicate the value of their work to their donors, and other audiences, through sharply-focussed, boldly-designed impact briefs and outcome stories.
Comprehensive and strategic vision
With extensive involvement in print, radio and online formats, and over two decades of working with science journalists and other communication professionals across the developing world, we have the diversity of experience to offer a comprehensive and strategic vision for communication. For example, since 2015-16, WRENmedia has been working as the communications partner to IDRC’s Cultivate Africa’s Future (CultiAF) programme. Working with eight research projects, we are undertaking a full range of activities, including communications training for researchers (see Making research accessible), writing, editing and design of programme outputs such as project profiles and the programme brochure, development of outcome stories, press releases and web-based news, as well as providing advice on communication and PR strategies.
Since March 2016, WRENmedia has also been working with the Global Panel on Agriculture and Food Systems for Nutrition to provide strategic communication expertise, including organising two meetings at London’s Houses of Parliament in collaboration with the All-Parliamentary Party Group on Agriculture and Food for Development, and a launch of a policy brief in Nairobi. We have also designed a series of infographics from data and quotes from Global Panel briefs and reports and provided ongoing social media support for key events. Since our engagement with the Global Panel’s Twitter account, there has been a significant improvement in traffic to the page with profile visits, new followers (50-80 per month), and impressions more than doubling (average 30,000 per month).