Strategic communication services

Strengthening and targeting your message

Whether you seek to inform or influence policymakers, practitioners or donors, WRENmedia uses the right format to disseminate your message and to make it memorable. In recent years, we have worked on behalf of numerous organisations, including the Centre for Agriculture and Bioscience (CABI), the International Maize and Wheat Improvement Center (CIMMYT), International Development Research Centre (IDRC), the Partnership for Aflatoxin Control in Africa (PACA), the Platform for African European Partnership on Agricultural Research for Development (PAEPARD) and the International Livestock Research Institute (ILRI) to help communicate the value of their work to donors, and other audiences, through sharply-focused, boldly-designed newsletters, impact reports, policy briefs and outcome stories. Since 2015, we have also been working on a series, ‘Voices from the field,’ which has been produced in print, audio and video formats for the Global Alliance for Livestock Veterinary Medicines (GALVmed) to raise awareness of the vital work they do in women’s empowerment and livestock health.

Coverage for the issues you care about

To promote mainstream media coverage of specific development issues and conferences, WRENmedia has provided services to a number of clients, including Bioversity International, the Technical Centre for Agriculture and Rural Cooperation (CTA) and Future Agriculture's Consortium (FAC), through writing ‘daily highlights’ reports, interviewing key speakers, and synthesising lessons and opinions from discussions and plenary sessions. Often, we coordinate our coverage using a team of local correspondents in order to maximise outputs, such as in Ethiopia, for an International Potash Institute (IPI) conference, and in Nairobi, for an IDRC one-day conference.

Engaging with the community

To have a measurable impact it is important to interact and engage with the target beneficiaries of development projects via channels that they are familiar with. WRENmedia has provided ongoing social media support to the Global Panel on Agriculture and Food Systems for Nutrition for key events. During 2016 our engagement with the Global Panel’s Twitter account, has seen a significant improvement in traffic to the page, with profile visits, new followers (50-80 per month), and impressions more than doubling (average 30,000 per month). We are now developing similar social media toolkits for Agricultural Policy Research in Africa (APRA) to increase visibility of their work and events.