Global Panel on Agriculture and Food Systems for Nutrition
The Global Panel on Agriculture and Food Systems for Nutrition is an independent group of influential experts with a commitment to tackling global challenges in food and nutrition security. The Global Panel works to strengthen the evidence-base for action on nutrition and promote opportunities for agriculture and food systems to contribute to improving nutrition.
Since March 2016, WRENmedia has provided strategic communications expertise and support to the Global Panel. In particular, WRENmedia has:
- Led communications for the Global Panel’s joint event at the House of Commons with the All Party Parliamentary Group (APPG) on Agriculture and Food for Development to launch the policy brief: Managing Food Price Volatility: Policy Options to Support Healthy Diets and Nutrition in the Context of Uncertainty.
- Live tweeted and took photos of the event.
- Led communications for the brief launch: How can Agriculture and Food System Policies Improve Nutrition?
- Launched this brief online and at a high-level roundtable on 12 April 2016 in Accra, Ghana, during the 12th Comprehensive African Agriculture Development Program Partnership Platform.
- Live tweeted from the African Development Bank’s annual meeting in Lusaka to raise awareness of African Leaders for Nutrition. Helped achieve 56,600 tweet impressions, 110 new followers and 2,691 profile visits in May 2016.
- Supported the online launch of Costs of Malnutrition (July) and Nutrition for Growth 2 (August) briefs, and developed relevant infographics for using on Twitter.
- Worked closely with Global Panel’s communication team to organise and run a High Level Roundtable discussion on agriculture, food systems and nutrition at the 2016 African Green Revolution Forum in Nairobi, Kenya in early September 2016. On the same day, WRENmedia assisted with the launch of the policy brief Costs of Malnutrition, generating over 18,000 impressions, 91 retweets, 70 likes and 47 new followers to the Global Panel page.
- Managed the Global Panel’s Twitter account (@Glo_PAN), substantially improving their social media engagement – new followers have more than doubled per month (80-100) and impressions have trebled per month (to 95,000) since March 2016. This has involved providing coverage before specific events and designing striking infographics and quotes for followers to share, particularly during September to November 2016 for the launch of the Foresight report on Food Systems and Diets: Facing the Challenges of the 21st Century in Rome, Delhi and Accra. Communication support for the Foresight report culminated in the UK launch at the House of Commons on 2nd November, in collaboration with the APPG on Agriculture and Food for Development, which WRENmedia helped to organise.